Korea Top 30 — what Olive Young Korea is actually selling this week

2026-09-17 · Source: Olive Young Korea live ranking (all categories), oliveyoung.co.kr, read 2026-09-17 13:00 KST. Prices are the promotional shelf price in KRW at time of reading.

Every week we read Olive Young Korea's live best-seller ranking — the one Korean shoppers see, in Korean, with Korean promo bundles — and translate it. This is not a curated 'best of K-beauty' list; it is what 12,000 square metres of Korean shelf space moved this week, oddities included.

Five things the chart says

Barrier repair is the theme.

Eleven of the thirty are barrier or 'cica' creams — The Harnai, Dongkook Madecassol, La Roche-Posay ×2, Dong-A ×2, AESTURA, Anua, S.NATURE. Korean skin is coming out of a hot, humid summer and the shelf is responding. Expect 'barrier' to be the word of the autumn in US K-beauty marketing about two months from now.

Anua owns the chart.

Three Anua SKUs (#6, #9, #28), all in Olive Young exclusive double packs. If you buy one brand from this list to understand 2026 K-beauty, it is Anua.

PDRN has gone mass.

Anua's PDRN serum and cream plus Mediheal's PDRN gel mask put the ingredient in three top-30 slots. It was a clinic-only word in 2024.

Korean bundle pricing is the real arbitrage.

Torriden 50+50 ml for ₩27,000 (~$20), Round Lab sunscreen 1+1 for ₩24,200 (~$18), Mediheal 11 masks for ₩10,000 (~$7.40). US shoppers can no longer get these from Olive Young Global, but Olive Young Global still ships these exact bundles to the UK, Canada, Australia, and most of Asia and Europe. See our where-to-buy guide.

Pharma companies are the new K-beauty brands.

Dongkook, Dong-A ×2 — Korean pharmaceutical companies are turning wound-care actives into skincare, and the chart says it is working.

The full ranking

• 1
  PLAVE — 5th Mini Album 'HYPERDRIVE' (Towel ver., 5-set)

  Yes, a virtual-idol album is #1. Olive Young sells K-pop merch, and album weeks reliably top the chart.

  ₩81,500 ≈ $60.37 · kpop
• 2
  

  Mediheal — Essential Mask Sheet, 10+1 box (7 variants)

  Half price this week. Korea's #1 sheet mask for 15 straight years. — product card · buy

  ₩10,000 ≈ $7.41 · mask
• 3
  The Harnai — CICAID Cream 100 ml + 30 ml set

  A barrier cream sold on a 'one use, see the difference' claim. Barely known abroad yet.

  ₩23,200 ≈ $17.19 · cream
• 4
  Dongkook Pharm — Madecassol Barrier MD Cream 70 g (medical device class)

  A pharmaceutical company's centella barrier cream, classified as a medical device in Korea.

  ₩21,500 ≈ $15.93 · cream
• 5
  Dr. Jart+ — The Makeup Premium Beauty Balm 40 ml (new)

  New 'dewy glow BB' launch — Dr. Jart+ going after the base-makeup category at home.

  ₩29,900 ≈ $22.15 · makeup
• 6
  

  Anua — Heartleaf Centella Red Spot Cream 30 g ×2

  Olive Young exclusive 2-pack. — product card · buy

  ₩25,000 ≈ $18.52 · cream
• 7
  

  Abib — Heartleaf Teca Capsule Serum Calming Drop 50 ml double set (Sanrio collab)

  September 'Olive Young Pick' with spot patches and a case. — product card · buy

  ₩26,820 ≈ $19.87 · serum
• 8
  La Roche-Posay — Cicaplast Baume B5+ 100 ml set

  The one French product Koreans buy like a K-beauty product.

  ₩29,700 ≈ $22.00 · cream
• 9
  

  Anua — PDRN Hyaluronic Acid Capsule 100 Serum 30 ml double set (Sanrio collab)

  PDRN is the ingredient of 2026 in Korea. — product card · buy

  ₩27,900 ≈ $20.67 · serum
• 10
  

  Jung Saem Mool — Essential Skin Nuder Cushion (limited set + mini)

  Makeup-artist brand cushion. — product card · buy

  ₩38,400 ≈ $28.44 · makeup
• 11
  

  Mediheal — Derma Toner Pad 100+100 (7 variants, Sanrio edition)

  200 pads for under $22. Toner pads are the most 'Korean' routine step. — product card · buy

  ₩28,900 ≈ $21.41 · toner
• 12
  Curaden — Curaprox Enzycal 1450 toothpaste

  Swiss toothpaste. Olive Young is a drugstore, remember.

  ₩12,000 ≈ $8.89 · other
• 13
  

  S.NATURE — Aqua Squalane Moisturizing Cream 60 ml double set (Hello Kitty)

  Korea-only riser. Unknown in the West. — product card · buy

  ₩22,300 ≈ $16.52 · cream
• 14
  Mediheal — Hyper Gel Mask 4 types (Collagen / PDRN / Madecassoside / HA)

  Mediheal's premium hydrogel line — three Mediheal SKUs in the top 30.

  ₩25,200 ≈ $18.67 · mask
• 15
  La Roche-Posay — Cicaplast Multi-Repair Cream 100 ml set

  Second LRP entry; barrier repair is the theme of this week's chart.

  ₩38,300 ≈ $28.37 · cream
• 16
  

  Torriden — DIVE-IN Low Molecular HA Serum 50 ml + 50 ml refill

  Two bottles for $20. Compare to US pricing. — product card · buy

  ₩27,000 ≈ $20.00 · serum
• 17
  Hetras — Solid deodorizer 300 g ×2

  Household item. Not beauty. We keep it in because the ranking is what it is.

  ₩18,300 ≈ $13.56 · other
• 18
  

  Biodance — Bio-Collagen Real Deep Mask 7 sheets (+10 toner pads)

  Still charting two years after going viral. — product card · buy

  ₩28,900 ≈ $21.41 · mask
• 19
  Dong-A Pharm — Pigmentation Pro Cream 40 ml set

  Pharma brand entering skincare — a 2026 Korean pattern.

  ₩26,000 ≈ $19.26 · cream
• 20
  

  Round Lab — Birch Juice Moisturizing Sun Cream 50 ml 1+1 (+8 ml sun serum)

  Two sunscreens for $18. The single best-value line on this chart for overseas buyers. — product card · buy

  ₩24,200 ≈ $17.93 · sunscreen
• 21
  

  AESTURA — Atobarrier 365 Cream 80 ml set (+toner, cleansers)

  Amorepacific's derm line; now on Amazon US. — product card · buy

  ₩29,700 ≈ $22.00 · cream
• 22
  Mediheal — Madecassoside Moisture Sun Serum 50+50+15 g

  Mediheal's fourth entry: a sun serum sold in a triple set.

  ₩22,900 ≈ $16.96 · sunscreen
• 23
  Foodology — Drinking Fiber Maxing 20 g ×10

  Inner-beauty supplement. Foodology is a top 'drinkable' brand in Korea.

  ₩27,300 ≈ $20.22 · other
• 24
  Dong-A Pharm — Deep-Barrier Pro Cream 50 ml set

  Second Dong-A entry.

  ₩21,000 ≈ $15.56 · cream
• 25
  

  Beplain — Mung Bean pH-Balanced Cleansing Foam 160 ml double

  Traditional Korean nokdu (mung bean) cleansing, in foam form. — product card · buy

  ₩23,900 ≈ $17.70 · cleanser
• 26
  Ariana Grande — Sweet Like Candy EDP

  Celebrity fragrance — Olive Young's fragrance floor is growing fast.

  ₩57,800 ≈ $42.81 · other
• 27
  TFIT — Cover Up Pro Concealer 15 g (7 shades)

  A ₩10,500 concealer that Korean makeup artists rate above department-store options.

  ₩10,500 ≈ $7.78 · makeup
• 28
  Anua — PDRN Hyaluronic Acid 100 Moisture Cream 60 ml double set

  Third Anua entry. Anua is the brand of the season.

  ₩29,500 ≈ $21.85 · cream
• 29
  UNOVE — Deep Damage Repair Hair Mask 320 ml double

  Korea's best-selling hair mask; hair care is quietly K-beauty's next export.

  ₩42,000 ≈ $31.11 · other
• 30
  UNOVE — Travel Kit (choose 1 of 2)

  Second UNOVE entry.

  ₩21,900 ≈ $16.22 · other

Product images are our own unbranded illustrations, not brand photography. Rankings are read directly from oliveyoung.co.kr, the Korean-language site, and translated by us. Korean promo bundles (1+1, double sets) are Olive Young Korea exclusives; Olive Young Global ships many of them outside the US. Some links are affiliate links; see disclosure.